HyperX launches The Reflective Collection apparel drop with Champion Athleticwear

HyperX The Reflective Collection

Kingston’s gaming sub-brand HyperX has now announced a second apparel drop in partnership with Champion Athleticwear. This time we’re looking at The Reflective Collection that brings exclusive limited-edition apparel. The collection includes a black tee and fleece hoodie with a reflective logoed design on the front. For the first time, the new collection also includes slides.

The new collection comes with a unique heat transfer application that illuminates the design when reflecting light. According to the brand, “the reflective logo treatment is designed to capture the brilliance of light and reflects light back to its source”. As mentioned earlier, HyperX has partnered with Champion Athleticwear which is already a renowned sportswear company.

HyperX The Reflective Collection

Unlike the previous apparel drop, The Reflective Collection will be up for grabs in over 100 countries making it the company’s first international apparel. The new collection will be available for purchase at 8:00 a.m. PST, July 9 through Champion.com. The clothing items in the line are available in a range of unisex sizes from S – XXL. Coming to the prices, the cotton tee is priced at $35 while the fleece hoodie will set you back $80. The slides, on the other hand, slides are available in Men’s S – XL for $45.

“The first collaboration of the gaming-inspired capsule collection between HyperX and Champion was a runaway success,” said Susan Yang, APAC marketing director, HyperX. “It was apparent the community craved more unique designs from the minds of HyperX and the Champion brand. With this newest collection, we hoped to tap into that same spirit of classic design with an exclusive twist – this time featuring a custom reflective treatment which illuminates beautifully once light shines on it. This concept pairs especially well with the Cloud Alpha S headset and HyperX RGB peripherals, while maintaining a tasteful and timeless style that is synonymous with Champion® Athleticwear’s aesthetic.”

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